ETL Visual Services, the computer graphics, videography and stills photography division of digital forensics specialist Evidence Talks, has used its experience with leading retail brands to develop a service for the commercial and residential property market.
The company’s show reel includes examples of the computer-generated imagery (CGI) which has revolutionalised animated graphics for both commercial media and the entertainment business, along with a portfolio of stills photography and product shots. Among the blue-chip clients of senior company creatives Jack Howell and John Partington are House of Fraser, Walmart, Sainsbury and KFC, along with credits for Government Agencies, Law Enforcement, Legal Services and Corporates around the world.
Most focus for the property sector is likely to rest on the ability to rapidly convert 3D models and to produce smart, ‘fly-through’ virtual show rounds for both commercial and residential property.
Clients can expect to see benefits at both concept stage, where designs and layouts can be tested on a virtual platform to optimise costs and reduce time to market, and again in the marketing of property, with virtual show rounds adding a cost-effective sales aid.
Computer-generated imagery allows models to be animated and keyed within captured video footage, in turn enabling real world simulations, step-by-step animations and exploded view sequences.
The same technology that has already changed the commercial media and entertainment markets is now readily available to the property markets.
The company has also evolved a range of related services available to clients or agencies either on-site or at its own studios in Milton Keynes. Resources include a portable desk-top infinity wall, easily transportable to the client as required. Company spokesman Jack Howell comments “The concept of a fully mobile studio is something I always wanted from providers when I worked on the client side. It enables us to work smarter and quicker on one-off assignments or as part of a wider brief. However, the most exciting and exacting part of our work will continue to be the production of computer-generated visualisations with realistic lighting effects and textures.”