ALUPROF’S ACTION STRATEGY
ALUPROF S.A., the leading company of the Kęty S.A. Capital Group and one of Europe’s foremost suppliers of aluminium architectural solutions, has defined its strategic objectives for 2021 to 2025. Moving on with its previous activities, the company has presented its environmental and social commitments in the form of sustainability goals.
For a better future
ALUPROF has updated and defined its strategic economic goals for 2021-2025. Continuing its earlier activities focused on corporate environment, social and governance (ESG) standards, the company has parameterised and presented the commitments it has been abiding by in that area.
For the sake of future generations and the natural environment, industry and, in particular, the construction sector has to join ‘the battle for a better tomorrow’. Research carried out by the World Economic Forum and Boston Consulting Group this year suggests that this branch of the economy is responsible for ten per cent of global greenhouse gas emissions. As part of its newly announced strategy, ALUPROF will be continuing with its work on promoting the concept of sustainable development. Environmental and social objectives stand out amidst the company’s many commitments, which include obtaining further Cradle to Cradle™ certifications and the ongoing improvement of its manufacturing processes under the ISO 14001 environmental management system. When it comes to working for the local community and beyond, the company’s activities for its staff are well worth highlighting. They take the form of three programmes carried out in collaboration with the Arka Foundation; Strength in Numbers, Green Group and Green Hands.
The company is introducing a range of initiatives aimed at eliminating the impact of its operations on the environment. It has updated its detailed analysis of its products’ carbon footprint and presented its commitments in terms of sustainable development. One of its many environmental ambitions is to move towards achieving climate neutrality.
ALUPROF. Keeping the environment in mind
The countries of the EU have expressed their environmental ambitions in the European Green Deal. One of the proposed directions is to work for climate neutrality, which can be achieved by way of circular, low-emission economies and low-emission products. For several decades now, ALUPROF has been creating innovative solutions designed with sustainable building in mind. The company’s aluminium profiles feature in some of the world’s most prestigious developments with environmental credentials in the form of BREEAM, LEED, DGNB and Well certificates. Mennica Legacy Tower in Warsaw, Concordia Design in Wroclaw and the newly opened Hard Rock Hotel in Budapest are just three of the many examples worth citing.
ALUPROF is steadily expanding its range of energy-saving and passive products. As a commitment to the promotion of these products, the company has projected a twenty per cent increase in its share of solutions used for BREEAM- or LEED-certified buildings by 2025. Bożena Ryszka, Marketing and PR Director for ALUPROF, provides more detail:
‘We understand the concept of a company’s sustainable development as working for environmental protection, the safety and development of the staff, responsibility along the supply chain and involvement in the development of the local community. At ALUPROF, we carry out those kinds of initiatives through the foundation run by the Kęty Group. It’s a pivotal part of our strategy. Our ambition is to achieve climate neutrality by 2050 and to have reduced our carbon footprint by fifteen per cent by 2025.’
Informed choice = lower emissions
Even the small-scale reduction of our carbon footprints in our own households is important. It is worth remembering that when we make informed choices and buy low-emission products, we are contributing to the protection of the environment and the goal of global decarbonisation. Each and every one of us can make an effort to reduce our own carbon footprint. Modifying just a few of our habits is enough to change our impact on the natural environment to something far more positive. Choosing ecological goods, for instance, is worthwhile, as is paying attention to what certificates have been awarded to the products we buy.
When it comes to ALUPROF, the calculation of carbon dioxide emissions per ton of products reveals the very low parameter of 2.79 tCO2e for low-carbon billets manufactured for the LOW CARBON KĘTY line at the factory in southern Polish town of Kęty. In comparison, the production of one ton of aluminium primary aluminium somewhere in the world is connected with an average emission of 16.7 tCO2e; in other words, almost six times higher. The low level of emissions was achieved thanks both to the use of the company’s cutting-edge plant for the manufacturing process and to the high content of secondary raw materials in the form of recycled aluminium scrap at an average level of sixty-five per cent.
In addition, ALUPROF has submitted its products for independent environmental verification carried out by Poland’s Building Research Institute, where the Environmental Product Declaration was drawn up.
Aleksandra Baksik, ALUPROF’s Brand and Sustainable Development Manager, expands on the topic:
‘Together, we’re fighting to reduce greenhouse gases and to increase energy efficiency in the construction industry. We’re also well aware of just how vital it is both to recycle and to use energy from renewable sources. All our operations accord with the European Green Deal and the vision of the world’s sustainable development.’