Sika Limited has appointed leading Manchester communications agency, One, to handle the PR function for its concrete and waterproofing division.
Part of the worldwide Sika Group, the Welwyn Garden City-headquartered business is the market leader in concrete admixture technology and the world’s leading experts in structural waterproofing systems.
Pioneers in the industry, the company’s project roster comprises headline schemes including the Library of Birmingham, Crossrail, the Royal Shakespeare Theatre and Liverpool One.
One has been tasked with delivering a full suite of PR functions for Sika, including thought leadership, technical features and in-depth case studies to trade publications. The PR team will also support content creation for Sika’s websites.
Alex Burman, marketing manager – concrete & waterproofing, said: “One is an established and well-connected agency with the requisite sector experience we were looking for.
“We were impressed by the team’s enthusiasm, immediate understanding of our requirements and commitment to digesting and simplifying highly technical information and we’re confident that they’ll deliver on our niche brief.”
Katie Beckham, group PR account director at One added: “Sika is the leading supplier of concrete and waterproof products to the UK market. Our role will be to deliver a full PR offering to drive awareness of the brand across key audiences.
“We have a wealth of experience within the construction sector amassed during our 46 years in business and have been able to utilise this knowledge to make a positive impact in a short space of time.
“Marketing building products isn’t for everyone, but it’s right up our street and something we’ve enjoyed getting our teeth into.”
An IPA-accredited integrated communications agency, One, has a broad client roster including Hoover, Taylor Wimpey, Howarth Timber, Pets Choice, Joseph Holt, United Utilities and Bupa.
For more information about One’s services, check out www.onebrandmagic.co.uk or follow us on Twitter @OneBrandMagic.
Featured image: Katie Beckham, group PR account director at One.