Worcester Bosch has announced the relaunch of its consumer sustainability campaign and is looking to recruit installers to sign up to become ‘Green Heating Heroes’.
The aim of the campaign is to help householders think ‘greener’ when it comes to their home heating and those who enlist will be part of a UK wide ensemble of installers committed to providing support and advice to customers.
Each installer who signs up will receive a Green Hero t-shirt, van sticker and campaign social content to promote their green credentials to their customers. Later this month, they’ll also receive new guidance in the form of a toolkit full of helpful facts and information they can provide customers who are considering a switch to greener home heating, as well as additional energy saving tips.
According to research by the Department of Business, Energy and Industrial Strategy (BEIS) only 52% of consumers are aware of renewable heating systems, so Worcester has identified a need to highlight and educate around low carbon alternatives.
The digital campaign went live on the 5th October and will run through to November, providing over 50 million opportunities for UK adults to see the campaign and drive installer interactions, which means that for registered installers there is also opportunity for new business leads, as well as being able to show existing customers that they are committed to a greener future.
To become a Green Heating Hero, log in or sign-up to the company’s Excelerate scheme or to find out more, visit: https://www.worcester-bosch.co.uk/professional/green-heating-heroes