RiConnect Inc., a provider of cloud-based Software as a Service (SaaS), has named Electro7 General Trading LLC a distributor in the Middle East.
The partnership was welcomed by attendees at the recent ADIPEC Exhibition & Conference, which took place in Abu Dhabi, UAE.
Electro7 will supply RiConnect’s full SaaS offering to large-scale industrial and commercial businesses, including companies in the energy, construction, and logistics sectors, across key regions, such as the UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and Pakistan. Electro7 Group was founded in 2003 with a singular mission to revolutionise the trading and supply industry with cutting-edge solutions and unmatched service. From its inception, the company has consistently evolved to meet the dynamic demands of a global marketplace.
Farhan Sikander, managing director at Electro7, said: “The heart of Electro7 lies in its people. Currently with about 32 employees from four different nationalities, we are providing services to both the government and private sector. Our diverse team comprises a growing number of professionals who are not just employees but visionaries working together to deliver excellence. Their expertise spans industries, enabling us to adapt to client needs with precision and agility.”
Electro7 continues to build around the cornerstones of global partnerships, innovative solutions, and brand recognition. It collaborates with leading manufacturers to deliver world-class products; develops bespoke services that solve complex challenges across sectors; and earns trust and accolades from industry pioneers in quality and reliability. The company holds certifications from esteemed global authorities, including ISO 9001, ISO 14001, and ISO 45001.
“Our success story is a testament to our unwavering commitment to our clients and their evolving needs,” added Sikander. “We embody a legacy of trust, innovation, and progress. Our client-centric approach, combined with our dedication to sustainability and emerging technologies, ensures we remain a partner of choice for businesses worldwide. We are more than a trading company; we are architects of solutions that shape industries and empower success.”
Safety, compliance, and traceability
RiConnect is dedicated to simplifying and digitalising the processes around compliance and traceability for equipment management. It has pioneered utilisation of radio frequency identification (RFID) chips, allowing end users of lifting and other equipment to keep up with pre-use checks and unique identification numbers. By moving to paperless systems, companies can improve the accuracy of maintenance, safety checks, incident reports, and regulatory compliance, while ensuring seamless information sharing.
Sikander said: “We became aware of RiConnect through industry events and our existing network. Their reputation and expertise in compliance-focused SaaS solutions aligned with our commitment to providing value-added services to our clients. RiConnect enhances traceability and safety compliance in supply chains, which is crucial for improving efficiency, reducing risks, and meeting regulatory requirements, especially in sectors with strict standards. The oil and gas industry is central to our business, reflecting our capability to meet the rigorous demands of this vital market.”
Rob Whitehurst-Maiden, sales manager at RiConnect UK Limited, said: “Our business model emphasises building a strong network of regional agents, which allows us to cultivate a RiConnect ecosystem where partners can thrive. This strategy ensures localised support and expertise, allowing RiConnect to expand globally, while maintaining a tailored approach in each market.”
He added: “Electro7 is established in the strategically important Middle Eastern oil and gas industry. The partnership provides us with critical entry points into the wider energy sector, particularly within markets where safety and regulatory compliance are top priorities.”
Sikander said: “Safety, compliance, and traceability are increasingly essential as regulatory standards tighten across various industries. Clients need robust solutions to track products from origin to destination. The energy, construction, manufacturing, and logistics sectors in the Middle East will especially benefit from these solutions due to their need for compliance, safety, and reliability. It was great to catch up with the RiConnect team [at ADIPEC]. It helped us align our strategies and discuss new developments that could benefit our customers.”
Global nexus
“ADIPEC was a resounding success,” said Whitehurst-Maiden. “Over four days, we gathered nearly 350 high-quality leads, underscoring the demand for digital solutions in the oil and gas sector. Our participation reinforced RiConnect’s standing as a leader in traceability and asset tracking. This level of engagement shows that the industry is moving toward compliance-focused digital solutions, validating our position and value proposition.”
Based in Dubai, UAE — a global nexus for innovation and trade — Electro7 leverages its strategic location to connect with clients and suppliers worldwide. This central positioning allows it to remain at the forefront of emerging markets and technologies. Recruitment efforts are ongoing to fill roles in business development, technical engineering, and supply chain management.
RiConnect has delivered comprehensive software training to existing Electro7 employees and will provide ongoing guidance on best practices for digital safety, asset management, and customer service. This latest appointment represents continued expansion of RiConnect’s global network, with subsidiaries in the UK and US; and existing partners located in Hong Kong, Iceland, Malaysia, Singapore, Taiwan, and the UK.
