Informare has appointed Peter Robinson as Associate Director of its Lifestyle Division, further strengthening the senior leadership team.
Peter has an excellent reputation in the high-end lifestyle sector, most recently as Head of Public Relations at The White Company for over a decade, prior to which he held senior leadership roles at Harvey Nichols, Marks & Spencer and Jigsaw.
With more than 30 years’ experience delivering high-impact, strategic PR campaigns for premium luxury brands and leading high-street retailers, Peter has a deep understanding of compelling storytelling, media influence and brand alignment. He has led complex, multi-channel campaigns across global markets, driving and protecting brand reputation, increasing engagement and contributing directly to commercial success in both domestic and international territories.
Cora Kemp, Director at Informare says:
“We welcome Peter to the Informare Lifestyle division. His exceptional track record working with the UK’s most respected luxury and high-street brands, where he has consistently combined strategy and instinct to deliver influential and highly effective campaigns, will be a huge asset to the team.
Lifestyle and design are closely intertwined for many of our clients and Peter’s appointment reflects our continued commitment to creating and delivering high-impact campaigns through a deep understanding of their brand narratives.”
Peter brings with him Mamu the luxe lounge wear and brainchild of fashion visionary Barbara Horspool, former Clothing Director of The White Company and Jigsaw. Launched in 2025 Mamu rewrites the rules of ageless style with softness, power and sass.
Peter Robinson, Associate Director at Informare says:
“I’m thrilled to be joining Informare at such an exciting time for the agency. Informare has an outstanding reputation for smart, culturally relevant campaigns and a clear commitment to strategic content. I’m looking forward to working with the team to build meaningful brand narratives, strengthen client partnerships and help drive ambitious growth across the Lifestyle portfolio.”