Located at 2397 Montauk Highway, the new Kith Womens + Vivrelle summer installation in Bridgehampton, New York, rethinks luxury retail through seasonal living and a hospitality landscape. The project combines Vivrelle’s luxury accessories membership model with Kith Women’s summer retail offering, creating an environment conceived less as a conventional store and more as a relaxed Hamptons summer house. The collaboration reflects a broader shift in luxury consumer culture, one increasingly shaped by destination retail and experiential environments.
Rather than adopting a traditional luxury retail language, ForEveryday.Life designed a space that draws on the textures, rhythms, and the atmosphere of the local environment. A soft material palette of seafoam greens, sand tones, natural linen, and sandstone-coloured boulders ensures the store subtly integrates itself into the existing architectural landscape of Bridgehampton. The boulders become display pieces for the product, giving the accessories a grounded and sculptural setting, while the linen is used in its natural form to soften the space, adding a warm, tactile layer.
The interior is organised into four distinct quadrants, each focused around a different pace and mode of engagement. The primary retail zone brings together Kith Women’s summer collections and Vivrelle accessories within a lighter, open environment. As the customers move through the store, a second, more intimate space shifts toward darker tones and a heightened atmosphere, creating a focused setting for exceptional accessories and special pieces. A third zone expands the offering beyond womenswear, introducing menswear and childrenswear to establish a broader seasonal lifestyle proposition.
The fourth quadrant is Ronnie’s Pronto, an eatery that brings a different rhythm to the project. For the Bridgehampton pop-up, ForEveryday.Life reframed the traditional Ronnie’s Pronto concept to appear through a Mediterranean coastal lens, creating an intimate Italian beachside stop integrated into the retail experience. It becomes a place to pause, gather, and relax.
Paper lights are suspended throughout the interior to create a more atmospheric feel, further shaping the calming ambience of the space. The lights evoke the softness of clouds, sails, and coastal bird forms. Their presence introduces an ethereal feel while maintaining the clarity required of a functioning retail environment.
The result reflects a growing demand for destination-based, mindful retail experiences among a new generation of luxury consumers.
The Kith Womens + Vivrelle Bridgehampton pop-up opens Friday, May 22 and operates daily throughout the summer.
About ForEveryday.Life
ForEveryday.Life is an international design studio and consulting agency founded in 2023. We partner with clients and collaborators to shape a better future, believing that creativity can positively impact and transform the world around us. Our team of visionary architects, designers and strategists is committed to pushing the boundaries of conventional thinking, creating spaces, products and solutions that resonate with the essence of modern work/life. For more information visit www.foreveryday.life