Iris Ceramica Group, the world leader in the design, production and distribution of high-quality porcelain and ceramic products, opens its doors to its very first UK showroom in the heart of Clerkenwell. Having recently opened showrooms in Berlin and New York, Iris Ceramica Group is continuing to expand throughout Europe.
The Italian Group’s brand portfolio not only offers beautiful, but most importantly, sustainable products and solutions to innovate the design world. The Group places a large emphasis on ensuring that the entire process of the production of their eight brands is sustainable, with all of them operating a zero-impact production since 2018. They believe the concepts of ecology and economy are inextricably linked and this has always been the hallmark of their work.
Having been in the business for almost 60 years, Iris Ceramica Group covers the entire supply chain of modern construction. Furthermore, the Group is now the largest Italian industrial group specialising in the production of top-end technical ceramic and porcelain tiles, and they are excited to bring their renowned collections to the UK for the first time.
Iris Ceramica Group’s CEO is Federica Minozzi, the entrepreneurial daughter of its founder, Romano Minozzi. Their mutual passion for and knowledge of the brand is evident, and they hope to keep the company within their family for many years to come. Federica’s search for perfection is a constant commitment and the Group’s goal is to design a beautiful, comfortable and sustainable world for their customers to live in.
Federica Minozzi comments “We’re very proud and excited to be opening our new London Showroom. A lot of effort and time has gone into ensuring that it represents our core values of beauty, innovation and sustainability. We really look forward to welcoming London’s design community through our doors, who we hope to inspire and impress in equal measure.”
The space has been conceived as a meeting place, somewhere members of the public can use to work independently, to co-work or to enjoy a coffee and relax with the free wi-fi, whilst enjoying the luxury design aspect of Iris Ceramica Group. The brand hopes to stimulate interaction, inspiration, information and creativity in the diverse and cosmopolitan city that is London.
Each floor has its own very unique style. On the ground floor visitors will be able to see a boutique hotel atmosphere. The striking white staircase leads to the top floor, which houses the “Diesel Living” collection and materials inspired by the metropolitan world. The space on the top floor is a business-oriented area, which is perfect for co-working and studying.
The basement however is a more private dimension, transporting visitors into a spa-like layout, with traditional tile formats as the backdrop. A water feature is the eye-catching centrepiece with private ‘booths’ around the edges, creating a strong evocative ambience and making this floor ideal for independent working.
Visitors will be able to view a range of the Group’s products which are all sustainable due to the use of raw materials such as clay, feldspar sand, silica and quartz. All of these materials are widely spread on the earth’s crust and are not at risk of depletion.
To celebrate the opening of its showroom on the 20th of June, Iris Ceramica Group has worked with creative food studio Blanch and Shock and architectural and design innovators including Jump Studios, Brodie Neill and Mamou-Mani to create dishes inspired by their take on London, innovation, beauty and sustainability.
