BC Designs and Bayswater London W2 secures deal with The IPG

BC Designs and Bayswater London W2 have become the latest manufacturers to join The IPG; the UK’s largest and fastest growing membership group of independent plumbing, heating and bathroom specialists.

The IPG was founded on the belief that independent merchants should have a better voice in today’s market, and a better opportunity to compete with the generic chain stores and companies dominating the market.

The move will see independent merchants being able to purchase the companies’ products, along with access to marketing materials and distribution channels to better support their business.

Darren Allison, Managing Director at BC Designs and Bayswater says: “While we have a substantial network of retailers across the UK, we wanted to find a way that would allow both companies to access a wider network of independent retailers who weren’t necessarily in the position to stock a full collection.

“The IPG are the perfect partners to allow us to achieve this as they are already supporting over 200 member locations and this number looks set to grow significantly over the coming years. We also bought into how The IPG support their members, with marketing support, buying power and high-levels of customer service. We’ve always looked to support retailers in this way, and it was vital we found a partner with the same values as ourselves.”

Robin Beal, Managing Director and Founder of The IPG, adds: “BC Designs has been an industry-leading manufacturer for 20 years, while Bayswater’s Victorian styled products offer our members a 21st century version of style classics. It is fantastic that they are now on-board with The IPG.

“We’re always looking to bring on manufacturers who strengthen our offering to our members and whose products offer customers quality and value for money. We look forward to working closely with Darren and his team to fully support the launch of their products to our members.”

Both brands are now available to IPG members.

For more information on BC Designs, please visit: www.bcdesigns.co.uk

For more information on Bayswater London W2 visit: www.bayswaterbathrooms.co.uk

For more information on The IPG, please visit: www.the-ipg.co.uk

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