Housebuilders are increasingly specifying solid-core laminate kitchen worktops to provide the statement looks and performance at a fraction of the cost of traditional solid surfaces like marbles, granites and timbers.
Nick Jones, Head of UK Sales, for leading worktop manufacturer Wilsonart UK says, “Zenith has pioneered thin solid-core laminates in the UK. Launched back in 2016 the brand growth has been exponential with growth now starting to come through housebuilders, kitchen furniture manufacturers and OEM worktop providers identifying with the genuine USPs the product offers.”
Wilsonart UK is expert in the business of surfaces, as a wholly owned UK division, of Wilsonart USA, this allows the company to supply worktops in a variety of ways including enabling housebuilders that want to create their own product range. Alternatively, Wilsonart works with component distributors nationwide, many of which are specifically geared to provide the stock and delivery service that building, and first-fix trades require.
Creating an Own Brand
Wilsonart offers a comprehensive worktop service with valuable insight, experience, innovation and manufacturing breadth from multiple sites in the UK. “Zenith is the result of decades of experience and listening,” explains Nick. “We have an immense back catalogue of experience in all sectors, we invest heavily in research and design, market trend predictions and enjoy a unique global viewpoint that allows us to forecast and invest in a timely and inventive way. We understand the stock management and call -off services that multi-site housebuilders demand to ensure their fitting teams are working efficiently.”
Zenith by Any Other Name
Zenith is 100% solid laminate, that means there is no wood in the core; it is 100% waterproof. It’s adaptable and easy to handle on site so can be cut as required for kitchens, bathrooms, utility rooms and WCs with no need for off-site templating.
Available in three realistic textures mirroring either concrete, granite or wood, Wilsonart Zenith offers a compelling range of eleven decor options.
Curves, thick-and-thin surface combinations and co-ordinating splashbacks are easy to create and can be installed at the same time as kitchen or bathroom units. Zenith has its décor on both sides, perfect for creating slab ends and co-ordinated bespoke open shelves. In a kitchen, an under-mount sink with drainer grooves that reveal the stunning black core are practical and easy to create. Zenith can be installed with standard tooling and is available in a choice of 3-metre lengths of worktops, breakfast bars, upstands, and splashbacks as well as a 950mm curved module. It is also squared edged, self-supporting and requires no edging.
A Complete Worktop Service
Wilsonart can offer a complete service from designs and manufacture, guidance on contemporary decors, and advice for the planning of slab ends, contrasting splashbacks, as well as upstands and matching shelving. Nick explains “Décor and texture finishes are objective and differ from county to county. What is cutting edge and highly sought after in London, is often completely different in Edinburgh. Equally, depending on types of dwelling or renovations individual decors can differ from plot to plot. Flexibility, adaptability and attention to detail are vital to our customer care promise.”
Comprehensive training is available online and onsite in both County Durham and Northamptonshire and via a new video Wilsonart Zenith Installation Training. Wilsonart also welcomes enquiries, questions and technical suggestions via Twitter #wilsonartquestionhour every Thursday at 3.00pm, when a specialist customer service team is on hand to answer every query immediately.