Whilst its undeniable that the most popular and best-selling radiators in the UK and Ireland are the Compact style steel panel radiators we all know and recognise, there is a definite shift towards ‘trading up’ and selecting premium panel radiators or decorative and designer options – depending on the use, in the home or commercial property in question. That’s the view of Chris Harvey, Head of Marketing at leading radiator manufacturer, Stelrad.
There’s pretty much a radiator available for every application, be it a new build home, a refurbishment project or a special application that requires something specific to meet the application in mind. Perhaps because of the plethora of house refurbishment programmes on the huge number of channels we are blessed with on our TVs – the likes of Grand Designs and Location, Location, Location – we are able to see inside other people’s homes more easily – and not surprisingly, people see what they like, are influenced to mimic the designs they see and upgrade their own heating systems.
Increasingly, radiators are being seen as part of the décor, worth investing a little more in, rather than simply a means of sharing heat around the home. In some cases, they are quite literally a focal point of a room – even more so now that coloured radiators – in Stelrad’s case, up to 36 different colours, with some available from stock – are growing in popularity, allowing interior designers, architects and more design savvy homeowners to select radiators that match or contrast the other decoration in a room.
Radiators are still responsible for sharing the heat in more than 90% of domestic heating systems and a surprisingly high percentage of commercial properties as well, so the age of the radiator is still very much with us. Companies like Stelrad are going the extra mile to ensure that radiators continue to be an aesthetic choice as well as a common sense one, with a wide range of designs, an easy to install philosophy and the widest range of sizes to ensure that there is a radiator for pretty much every application that can be imagined.
To see the huge range of styles and options available from Stelrad head for the Stelrad website at www.stelrad.ie or www.stelrad.com. You can call for brochures and information on 0844 543 6200 or email [email protected]. Alternatively, you can also see regular updates from Stelrad on Twitter @Stelrad and Facebook @StelradRadiators.
