Doctor Loo: Bloo launches MOT Health Check Toilet – World Toilet Day [19 Nov]

To coincide with ProNature launch 

• ProNature eco-friendly toilet rim blocks in Mint Eucalyptus and Grapefruit fragrances
• Bloo’s pledge for a more sustainable future
• Works with Futurist James Wallman to showcase Toilet of the Future 2050

19 November 2019, LONDON: To celebrate World Toilet Day [19 Nov], Bloo, the UK’s number one toilet hygiene brand¹, reveals the ‘MOT Health Check Toilet’ of the future, to show its commitment to a more sustainable future. This is to also coincide with the launch of ProNature, Bloo’s first toilet cleaning rim block, that’s made with a 100% recycled plastic basket.

The brand that’s owned by parent company, Henkel, has pledged to make all consumer packaging reusable, recyclable or compostable by 2030. ProNature is a response to Bloo seeing a 33% increase in consumers buying eco-friendly products, and as part of its work to reduce the company’s global footprint.

With World Toilet Day a key moment, Bloo commissioned British Futurist James Wallman, to showcase how the place that has great importance to consumers, will evolve over the next 30 years. In particular how it will support sustainability and good health by 2050.

 

Introducing The MOT Health Check Toilet

The 30-page future report revealed that by 2050, toilets will have sophisticated technology that will offer complete health check MOTs, that will help people improve life longevity; by anticipating harmful diseases and deficiencies from human waste. Results will be cleverly projected via a hologram in front of people’s eyes, with suggested lifestyle changes.

The toilet will support people’s immune systems by analysing the contents of the toilet bowl, to check vitamin and sugar levels; anticipate potential diseases; flag any deficiencies – and when a person needs a checkup at the doctor. Results will also be shared with people’s insurance companies to help lower (or increase) their rates, based on their lifestyle choices. The MOT ‘Health Checker’ system will feature voice recognition, so people will effectively be able to talk with their toilet about their results.

The toilet seat will be able to check heart pulse rates and blood pressure from the electrical and mechanical of the heart taken from the seat itself. In regards to checking sugar and vitamin levels; diseases and viruses etc, smart sensors in the toilet bowl will be able to check faeces and urine, and even urine flow.

Edeje Onwude, Senior Marketing Manager for Bloo, comments: “To celebrate World Toilet Day and the launch of ProNature, Bloo commissioned Futurist James Wallman as part of the company leading the way for innovation. We are thrilled to reveal that the toilet will continue to be the best seat in the house, with the ‘MOT Health Check Toilet’ supporting good health and sustainability”.

Futurist James Wallman, comments: Futurist James Wallman, comments: “The 2050 reseach and report reveals the toilet will offer the ultimate tech-enabled personalised experienced. With the average consumer currently spending on average three years in a lifetime on the toilet, by 2050, this will feel like time even better spent as the toilet becomes a key tool to improve life longevity.”

“With GPs being pressed for time, the ‘MOT Health Check Toilet’ will help give a whole new meaning to people ‘paying a visit’. Although people will still need to visit their doctors, it will save hours of time, as toilets will soon give health updates from checking people’s temperature to their sugar levels. This is all from the comfort of their toilet making it the best seat in the house”. continues Futurist, James Wallman.

“We’re used to talking to our mobile phones and even Alexa, soon people will also be having toilet talk. This sort of thing is actually possible now – there’s already a toilet with Alexa built in,” finishes James Wallman.

ProNature is available in leading retailers including Morrisons in October 2019, with an RRP of £2.50. Available in two fragrances – Mint Eucalyptus and Grapefruit.