The luxury shoe brand is behind this year’s fantastical, mirrored design for the iconic hotel
Of all the Christmas trees to pop up in London over the festive season, the Claridge’s iteration is undoubtedly the most highly anticipated. The magnificent design has been dreamt up by a different fashion maestro for 13 years, with big names such as Kim Jones, Karl Lagerfeld and Diane von Furstenberg all taking the reins in the last decade.
For 2022, Sandra Choi at Jimmy Choo has created the iconic tree for this Mayfair landmark. Named ‘The Diamond’, it’s a sculptural masterpiece standing over five metres tall, which has taken over 350 hors to construct.
Made from 69 shining, reflective mirrors, 60 metres of sparkling lights and 250 individual aluminium panels (topped off, of course, with a glittering bow) it’s one of the hotel’s most ambitious trees to date.
Masterminded in partnership with set designer Simon Costin, the tree is designed to allow guests to stand inside, to fully appreciate the shining, diamond-refracted space, turning the lobby into a fully immersive experience.
‘I have always said I would love to know what it is like to step inside a diamond, and now I can!’ says Sandra Choi, Jimmy Choo’s creative director. ‘The jewel has been a repeated metaphor I have used to describe Jimmy Choo, not just because they are used in our designs, but for the multifaceted nature of the collections we create as well as the reflection and light we want to bring.’
‘Claridge’s is a London icon, the perfect blend of glamour and decadence. There’s a magic energy as you enter the doors that’s contagious, from the warmth of the staff to the discrete buzz of guests in the lobby. Claridge’s is a London jewel, it’s multifaceted, like the diamond that inspired our tree.’
The Claridge’s Christmas tree will be available to visit at Brook Street, Mayfair, from now until the first week of January 2023 (claridges.co.uk).