Following the success of the Greene Street, New York installation in November 24, ForEveryDay.Life, a Brooklyn and Shoreditch-based design studio, has once again teamed up with Siegleman Stable to create a spatial design that echoes the brand’s DNA while embracing a summer mood. This holiday installation will bring an immersive retail experience to the Hamptons for the first time with an expansive showcase of its Summer 2025 collection, alongside unique collaborations including Shopify and Farm and Forage.
Siegelman Stable is a family owned business, fusing harness racing and luxury sports fashion, favoured by high profile customers such as Kendall Jenner, Kevin Hart, Travis Kelce and Justin Bieber, it enjoys a large following on Instagram. The continued journey into fully immersive brand experiences for the customers of Siegleman Stable highlights the need for a ‘bricks and mortar’ retail format to reach target audiences and increase loyalty to the brand.
Located at 87 Newtown Lane, East Hampton, NY, this latest space retains the strong material language and colour blocking introduced in SoHo, reinterpreted for a coastal context with glass, light, and natural tones. The customer journey is divided into layered zones:
- Retail area at the entrance presenting the full Summer 2025 collection using graphic colour blocking
- Double-height till area featuring custom illuminated glass block furniture for both display and point-of-sale
- Fitting lounge in the rear, softened with blue curtains and vintage black furniture to introduce a luxurious, lounge-like feel
- Mezzanine “Hat Lounge” reprises the signature Greene Street hat wall, now framed by a new arched motif inspired by East Hampton’s architectural vernacular
- Glass block display zones add subtle reflection and transparency throughout
- Sustainability and circularity is embedded in the build, with carpets and textiles reused from the Greene Street location, reinforcing the brand’s commitment to low-waste, thoughtful design.
Jorge Méndez-Cáceres, co-director of ForEveryday.Life said:
“This store continues the story we started in SoHo, only this time, we’ve reimagined it through the lens of summer. We transformed the space into a clean, graphic environment where glass and light become key materials in bringing the next chapter of this iconic brand to life. The design captures a unique New York moment where city energy meets coastal ease. It’s a backdrop for the collection, but also a space to pause, hang out, and get a feel for the world of Siegelman Stable.”
About the SUMMER 2025 COLLECTION
The installation highlights the Siegelman Stable Summer 2025 collection, offering both signature silhouettes and exclusive East Hampton pieces, including:
- Mesh Tops and Shorts featuring the Siegelman Racing Stable and 1982 logos, in chili pepper red and deep navy
- Headwear in exclusive colorways, including Hamptons-specific side hits
- Graphic Tees and Hoodies including a white zip hoodie with matching sweat shorts and navy pullover options.
- Swimwear
- Women’s Bikinis in navy, white sand, and black, featuring custom antiqued pendants
- Men’s Swim Trunks in breathable recycled fabrics, available in two lengths, with signature rubber detailing
- Pajama Set in 100 percent organic cotton, a blue-and-white striped set designed for indoor and beachside lounging