Housebuilder launches ‘Choices’ programme online
Scottish housebuilder, Springfield Properties, which offers private and affordable housing, has launched a Choices Interactive programme that creates hyper-realistic 3D images for customers to visualize and tailor their new home.
Similar to customising a car online, such as choosing paintwork or seat coverings, the programme helps buyers select their house layout, tiles, kitchen cabinets, worktops, flooring, paint colours, door handles and even switches and sockets – all available with no additional charge.
Springfield Properties has been tailoring homes for customers with its Choices programme since the late 90’s and the new online format creates a visual of each of these combinations to show users how their home could look.
Choices Interactive is available at springfield.co.uk and in the Bertha Park sales office in Perth via touch screens. These screens will also soon be rolled out to Springfield developments in Dundee, Motherwell, Elgin and Forres.
Chief Executive of Springfield Properties, Innes Smith, said:
“With Springfield customers have more choice, they can design their kitchen, pick their wall colours and select from a huge range of tiles.
“Using Choices Interactive customers see immediately the vast range of options we offer and create images of how their selections look together in their new home.
“Customers can now design their new home at a time convenient to them, and as often as they like, before visiting our developments or suppliers. We’ve made sure that Choices Interactive is easy and fun to use. It’s instinctive, engaging and really paints a clear picture.”
For more information visit www.springfield.co.uk.
