The KitchenAid Serious About Food campaign sees the continued appointment of Edd Kimber and Grant Pierrus in 2018 as ambassadors for the premium appliance brand.

The Serious About Food campaign is the challenge of innovation and the excitement in exploring new possibilities and flavours. The continued appointment of campaign ambassadors Edd Kimber and Grant Pierrus is anticipated to drive awareness of the campaign and the KitchenAid brand.

Edd Kimber is the face of the brand in the UK and in 2018 will continue to be present on trade POS and marketing materials. Edd is The Boy Who Bakes and winner of the first series of the Great British Bake Off.

Grant Pierrus, Interior Style Hunter, is dedicated in sharing his passion and knowledge of interior design with those who are keen on creating beautiful spaces. Grant’s role in Serious About Food sees the continued social media engagement and promotion of the brand at KitchenAid events.

The award winning KitchenAid Black Stainless Steel range of premium built-in cooking appliances

Alexander Smith, Business Development Manager, KitchenAid says: “Serious About Food is the epitome of the KitchenAid way of living. KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design, which support those who are serious about food and place expert cooking techniques into the hands of the home chef. KitchenAid is delighted with the continued appointment of both Edd Kimber and Grant Pierrus as we continue to extend our community of passionate gourmets.”

For more information on the KitchenAid range of major and small domestic appliances please contact your account manager, or visit the website at

KitchenAid Serious About Food campaign ambassadors Edd Kimber (left) and Grant Pierrus (right)

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