In response to recent sub-zero temperatures and feedback to a customer survey, specialist UK supplier, IronmongeryDirect, has launched a new and exclusive product for builders and other tradespeople.
Bonnie Builder Tradesman’s Tights have been developed following a customer survey which revealed that many tradesmen wear their partners’ tights under trousers to keep warm when onsite during the colder months.
After identifying a new commercial opportunity, IronmongeryDirect introduced its own brand of tights designed especially for hardworking tradesmen. The ‘Beasts from the East’ caused a surge in demand for the tights, which were launched in February, proving the product to be a success.
Bonnie Builder tights provide protection against harsh winter conditions with their flexibility, warmth and durability. The 250-denier, micro-thin fabric locks in heat, and the boxer-style waistband, fly opening, breathable support panel and padded knees ensure comfort throughout the day.
The product’s revolutionary, triple-reinforced ElastaLeather foot provides extra durability, which is essential for preventing rips and tears from steel toe cap boots and the luxurious soft cashmere lining provides additional comfort inside the boot.
Available only from IronmongeryDirect, the tights are ideal for the UK’s unpredictable cold spells or the chilly early morning starts that many tradesmen often endure.
April Poolsway, Head of Product Management at IronmongeryDirect, said: “As a forward-thinking business, we wanted to respond to our customers’ needs by creating a revolutionary product that enhances their comfort when working gruelling hours outside in the cold.
“The tights are designed to be robust – after all the only ladders tradesmen need are the ones on site. If this winter was anything to go by, I’m sure the tights will prove to be popular. No builder is too tough to wear them.”
Available in ‘Bonnie Black’ and in a range of sizes, the tradesman’s tights cost £5.99 per pack.
Visit www.ironmongerydirect.co.uk/tights to find out more.