Geberit has extended its offering to housebuilders and developers following the launch of two newly named bathroom collections.
The announcement marks the start of an exciting new chapter for Geberit in the UK. The new Geberit Select Collection offers developers more choice across the mid-market and, with 11 ranges, the new collection embodies the very essence of Geberit – opening up a host of functional, affordable and on-trend design solutions including slim-rim basins, new furniture options, space-saving concealed cisterns and wall-hung technology.
The collection includes several ranges that were formerly branded as Twyford, including the popular Twyford E100 and E200, which will be rebranding as the Selnova bathroom series and will now incorporate a variety of different designs including Selnova Square S for a modern bathroom aesthetic. Geberit has also introduced the Renova Plan washbasin and furniture range to the collection, which is available in a wide range of finishes and a handleless design.
Alongside the Select Collection, the Aspire Collection is now the new name for Geberit’s premium offering, formerly known as the Geberit Bathroom Collection. This exclusive collection includes well-known ranges such as Smyle Square, Acanto and iCon – as well as additional ones such as the innovative Geberit One range, which integrates behind-the-wall sanitary technology with stylish ceramics to maximise space and create additional storage.
In addition to the new bathroom collections, Geberit will now focus its Twyford brand in the commercial sector, as it aims to build the brand with new range extensions in the affordable housing, health and education sectors.
Mark Larden, Managing Director of Geberit, said: “Everything is changing at Geberit. Whether you’re new to the Geberit brand or an existing partner, we’re continuing to optimise and evolve our products and services. That’s because we understand the importance of meeting the ever-changing business requirements across our sectors.
“With the introduction of these new collections, we’re opening up a wider range of choice for housebuilders and developers across the mid-premium and basic-mid bathroom segments. These exciting changes mean that they can optimise their offering and help sustain buyer demand with a host of added-value specification packages and upgrades.
“With all of this said, in many ways, nothing is changing. Our Twyford Alcona and Option ranges are here to stay as we continue to build the Twyford brand across the commercial sector. We also remain dedicated to working with developers to provide the same great service they have come to expect from Geberit, including planning and design, logistics and availability as well as end-customer and technical support.”
Mark added: “From wellbeing and design to technology, hygiene and sustainability, we’re setting the standards in a new era of bathroom design.”
For more information visit www.geberit.co.uk
