Tradesmen across the UK are being encouraged to get hands on to ‘check their tools’ are in good working order by leading builder’s merchants MKM to mark April’s Testicular Cancer Awareness Month.
Following on from the successful launch of their ‘Check Your Tools’ campaign last year, MKM has once again partnered with charity The OddBalls Foundation to increase awareness and knowledge around testicular self-examination, while raising funds and helping to break down barriers to encourage more open conversations amongst men.
This marks the second year of the partnership between MKM and The OddBalls Foundation, with charity representatives set to host self-examination workshops at several of the builders merchant’s 100 plus branches across the UK.
Testicular cancer is the most commonly occurring cancer in men aged 15-49, with 2,300 new cases diagnosed annually. Despite being one of the most treatable forms of cancer in men if caught early enough, the illness still claims an average of 60 lives in the UK each year.
Nicola Ollett, Head of Marketing at MKM, said: “As April marks Testicular Cancer Awareness Month, we are encouraging our branches and customers to grab the opportunity to do some good and potentially save some lives along the way.
“One of the biggest issues surrounding self-examination is a lack of knowledge as to what to look out for, but a self-exam only takes a minute and being familiar with the look, feel and shape of your testicles can help you spot any abnormalities early.
“Testicular cancer is highly treatable if caught early enough, so regular self-examination really does make all the difference.
“Last year’s campaign was a huge success, with Branch Directors and customers sharing positive feedback on The OddBalls Foundation workshops – this year we are looking to provide even greater support for our customers and the work of the The OddBalls Foundation.
“It’s all about communication and knowledge – some of our customers might turn a shade of red in the face when we tell them how important it is to check their tools but this is a message we are 100% behind and we won’t shy away from a potentially awkward conversation if it means we are raising awareness.”
The OddBalls Foundation was founded in 2015 and educates people on the basics of Testicular Cancer, encouraging regular self-checking to promote early diagnosis; ultimately, saving lives.
Kieran Kelly, Foundation Manager at The OddBalls Foundation, said: “Working with MKM last year was fantastic in terms of spreading the word of how important self-examination can be.
“Aside from being proactive and positive with their support, their social values align with ours and we are really excited to launch Check Your Tools for 2023.”